parallax_cover.gif

LULULEMON BLISSFEEL

LULULEMON

Footwear launch

 
 
 

BLISSFEEL

ART DIRECTION SOCIAL DIRECTION DESIGN

 
 
 
 
 

Assets:

Blissfeel’s global campaign featured custom motion graphics, in-store, OOH, and digital touchpoints

 

Digital parallax:

Created from a still image, animated to look like a slow motion motion piece.

 

Times Square Billboard:

Created to celebrate the launch of footwear for Lululemon. Quick-turn project using footage and rotoscoping.

 

Paid Media:

Graphic systems, studio and on-location footage came together for paid social and OOH ads.

 

Social Media:

Graphic stories tie into in-store applications and paid media, while social reels and tiktok content feature the same talent, with a more organic feel.

 

CREDITS:

My part: Art direction, post production direction, social lead

The team: Senior Art Director: Kim Winderman, Photography: Magdelena Wosinka, Jenna St. Martin