LULULEMON
Footwear launch
BLISSFEEL
ART DIRECTION SOCIAL DIRECTION DESIGN
Assets:
Blissfeel’s global campaign featured custom motion graphics, in-store, OOH, and digital touchpoints
Digital parallax:
Created from a still image, animated to look like a slow motion motion piece.
Times Square Billboard:
Created to celebrate the launch of footwear for Lululemon. Quick-turn project using footage and rotoscoping.
Paid Media:
Graphic systems, studio and on-location footage came together for paid social and OOH ads.
Social Media:
Graphic stories tie into in-store applications and paid media, while social reels and tiktok content feature the same talent, with a more organic feel.
CREDITS:
My part: Art direction, post production direction, social lead
The team: Senior Art Director: Kim Winderman, Photography: Magdelena Wosinka, Jenna St. Martin